TY  - BOOK
AU  - Jagdish N. Sheth
AU  - Shainesh, G.
TI  - Customer Relationship Management: A Stragetic Perspective
SN  - 978-93-5138-145-7
U1  - 658.812 
CY  - New Delhi
PB  - Trinity
KW  - Management and Auxiliary Services
KW  - Management of Marketing, Sales Management, Customer Relations
ER  -