TY  - BOOK
AU  - Sreedhar, G. V. S.
TI  - Commodity Branding : concepts and Cases
SN  - 81-7881-780-2
U1  - 658.827 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Management and Auxiliary Services
KW  - Management of Marketing, Use of Brands and Trademarks
ER  -