TY  - BOOK
AU  - Block, Carl E.
AU  - Kenneth J. Roering
TI  - Essentials of Cosumer Behavior
SN  - 0-03-089703-3
U1  - 658.8342 
PY  - 1976///
CY  - Illinois
PB  - The Dryden Press
KW  - Management and Auxiliary Services
KW  - Management of Marketing, Market Research, Customer Behaviour
ER  -