Jethwaney, Jaishri Shruti Jain Advertising and management / by Jaishri Jethwaney - 2nd ed. - New Delhi : Oxford University Press, 2016 - XXI, 651 p. ISBN: 978-0-19-807412-0 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Advertising and Public Relations Dewey Class. No.: 659.1 / JET-A2