TY - BOOK AU - Raghuvir Singh AU - Sharma, Sangeetha TI - Advertising: Plannimg and Implementation SN - 978-81-203-2973-7 U1 - 659.111 PY - 2017/// CY - Delhi PB - PHI Learning KW - Management and Auxiliary Services KW - Advertising and Public Relations, Advertising, Planning and Control ER -