Gary Armstrong, Prafulla Y. Agnihotri Kotler, Philip <br/><br/>
Principles of Marketing 
/ by Philip Kotler  
 - 17th ed. 
 - Uttar Pradesh :  Pearson India Education Services Pvt. Ltd.,  2018 
 - XXII, 701 p. 
<br/><br/><label>ISBN: </label>978-9352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing, Marketing Services
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P17