Ridgway, Judith <br/><br/>
Handbook of Media and Public Relations / 
by Judith Ridgway 
 - New Delhi:  Infinity Books,  2001 
 - p.222 
<br/><br/><label>ISBN: </label>8187233877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Advertising and Public Relation<br/>Public Relation
<br/><br/><label>Dewey Class. No.: </label>659.2  / RID-H