Keller, Kevin Lane Vanitha Swaminathan Ambi M.G. Parameswaran Issac C. Jacob <br/><br/>
Strategic Brand Management:  Building, Measuring, and Managing Brand Equity/ 
by Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob 
 - 5th Ed. 
 - Noida:  Pearson India Education Services,  2023 
 - p. XXX,642 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management  <br/>Brand Management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S5