TY  - BOOK
AU  - Jain,Subhash C.
AU  - 
AU  - Jain,Subhash C.
TI  - International Marketing Management
SN  - 0324100868
U1  - 658.848 
PY  - 2008///
CY  - New Delhi
PB  - CBS Publisher and Distributors Pvt. Ltd.
KW  - Management
KW  - Management of Marketing
KW  - Marketing Management
KW  - Export marketing
KW  - International Marketing
KW  - Case studies
N1  - Rev. ed. of: International marketing management. 5th ed. c1996; Includes bibliographical references and indexes
ER  -