TY  - BOOK
AU  - Aaker, David A.
AU  - Christine Moorman
AU  - Jamid ul Islam
AU  - Zillur Rahman
TI  - Strategic Market Management: An Indian Adaptation / 
SN  - 978-93-5424-338-7
U1  - 658.8 
PY  - 2022///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Management
KW  - Marketing Management
KW  - Management of Marketing
ER  -