Percy, Larry <br/><br/>
Strategic Integrated Marketing Communications / 
by Larry Percy 
 - 4th Ed. 
 - Oxon:  Routledge,  2023 
 - p. XIV,303 
<br/><br/><label>ISBN: </label>9780367770617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services<br/>Management<br/>Management of Marketing<br/>Communication in Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802  / PER-S4