TY  - BOOK
AU  - Percy, Larry
TI  - Strategic Integrated Marketing Communications
SN  - 9780367770617
U1  - 658.802 
PY  - 2023///
CY  - Oxon
PB  - Routledge
KW  - Management and Auxiliary Services
KW  - Management
KW  - Management of Marketing
KW  - Communication in Marketing
ER  -