Moore, Karl Niketh Pareek <br/><br/>
Marketing The Basics / 
by Karl Moore and Niketh Pareek 
 - London:  Routledge Taylor and Francis ,  2007 
 - p.220 
<br/><br/><label>ISBN: </label>0415380790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations <br/>General management<br/> Of Marketing<br/>Management of Marketing<br/> Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MOO-M