00610nam a22002177a 4500003000400000005001700004008004100021020001500062040000900077082001800086100001600104100001800120245006000138260005000198300001000248650003700258650002300295650002000318650002800338650002600366OSt20251121140802.0251121b        |||||||| |||| 00| 0 eng d  a0415380790  cAKCL  a658.83bMOO-M  aMoore, Karl  aNiketh Pareek  aMarketing The Basics /cby Karl Moore and Niketh Pareek  aLondon:bRoutledge Taylor and Francis ,c2007  ap.220  aManagement & public relations   aGeneral management  a Of Marketing  aManagement of Marketing  a Marketing research