TY  - BOOK
AU  - Moore, Karl
AU  - Niketh Pareek
TI  - Marketing The Basics
SN  - 0415380790
U1  - 658.83 
PY  - 2007///
CY  - London
PB  - Routledge Taylor and Francis
KW  - Management & public relations 
KW  - General management
KW  -  Of Marketing
KW  - Management of Marketing
KW  -  Marketing research
ER  -