Armstrong, Gray <br/><br/>
Marketing:  An Introduction / 
by Gary Armstrong and Philip Kotler 
 - Noida:  Dorling Kindersley,  2012 
 - p.605 
<br/><br/><label>ISBN: </label>9788131706916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> General management <br/>Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM-M