Gordon Lewis, Herschell Carol Nelson <br/><br/>
Advertising Age Handbook of Advertising / 
by Herschell Gordon Lewis and Carol Nelson 
 - United States of America:  NTC Business, 
 - p.228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations <br/>Advertising and public relations <br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / GOR-A