TY  - BOOK
AU  - Tripathy, Kumuda Laxman
TI  - Micro Marketing: Approaches and Applications 
U1  - 658.8 
PY  - 2007///
CY  - Hyderabad
PB  - The Icfai University Press
KW  - Management & public relations 
KW  - General management 
KW  - Of Marketing
ER  -