Kotler, Philip Kevin Lane Keller Abraham Koshy Mithileshwar Jha <br/><br/>
Marketing Management:  A South Asian Perspective / 
by Philip Kotler, Kevin Lane Keller , Abraham Koshy and Mithileshwar Jha  
 - 13 the Ed. 
 -  Dorling Kindersley ,  1994 
 - p.647 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services | <br/>Management of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M.13