TY  - BOOK
AU  - Kotler, Philip
AU  - Kevin Lane Keller
AU  - Abraham Koshy
AU  - Mithileshwar Jha
TI  - Marketing Management: A South Asian Perspective 
SN  - 9788131716830
U1  - 658.8 
PY  - 1994///
PB  - Dorling Kindersley
KW  - Management and Auxiliary Services |
KW  - Management of Marketing
ER  -