Cliffe, Kenneth <br/><br/>
Principles of Marketing / 
Edited by Kenneth Cliffe 
 - New York:  Willford Press,  2016 
 - p.264 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management <br/>Management of Marketing<br/> Marketing Services
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLI-P