Kotler, Philip Kevin Keller <br/><br/>
Framework for Marketing Management / 
by Philip Kotler and Kevin Keller 
 - 5th Ed. 
 - South Asia:   Pearson Education Ltd,   2015 
 - p.288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations <br/>General management <br/>Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-F.5