TY  - BOOK
AU  - Kotler, Philip
AU  - Kevin Keller
TI  - Framework for Marketing Management
U1  - 658.8 
PY  - 2015///
CY  - South Asia
PB  -  Pearson Education Ltd, 
KW  - Management & public relations 
KW  - General management 
KW  - Of Marketing
ER  -