03337cam a2200361 a 4500003000400000005001700004008004100021020001800062020001500080040000900095042000800104082001900112100002100131100001900152245016000171260003300331300001900364300001200383336002600395337002800421338002700449490004500476504005400521505085800575520137701433650000802810650001602818650001702834650003002851650002702881650004602908700002102954OSt20260901044736.0121015s2013    nyua          000 0 eng    a9781461455677  a1461455677  cAKCL  apcc  a346.048bCHA-P1 aChaudhry, Peggy.1 aAlan Zimmerman10aProtecting Your Intellectual Property Rights :bUnderstanding the Role of Management, Governments, Consumers and Pirates /cPeggy Chaudhry, Alan Zimmerman.  aNew York :bSpringer,c2013.  axvii, 227 p. ;  c24  cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aManagement for professionals,x2192-8096  aIncludes bibliographical references (p. 209-227).  aFront Matter Pages i-xvii
Introduction Pages 1-6
The Global Growth of Counterfeit Trade Pages 7-31
The Supply of Counterfeit Trade: The Problem Countries Pages 33-51
Modeling the Intellectual Property Rights Environment Pages 53-70
The Demand for Counterfeit Trade: Consumer Complicity Pages 71-83
The Use of Antipiracy Marketing Techniques to Educate the Consumer Pages 85-104
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights Pages 105-124
Government and Industry Led Operations to Curb Counterfeit Trade Pages 125-140
The Special Case of China Pages 141-158
Internet Piracy: The Virtual Marketplace for Counterfeit Goods Pages 159-177 
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies Pages 179-195
The Future: Will the Piracy Paradox Persist? Pages 197-207
Back Matter Pages 209-227  aAbout this book
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike. 0aLaw 0aPrivate Law 0aProperty Law 0aIntellectual Property Law 0aIntellectual property. 0aIntellectual property (International law)1 aZimmerman, Alan.