03618cam a2200445 a 4500 OSt 20260901044736.0 121015s2013 nyua 000 0 eng 9781461455677 1461455677 AKCL pcc 346.048 CHA-P Chaudhry, Peggy. Alan Zimmerman Protecting Your Intellectual Property Rights : Understanding the Role of Management, Governments, Consumers and Pirates / Peggy Chaudhry, Alan Zimmerman. New York : Springer, 2013. xvii, 227 p. ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Management for professionals, 2192-8096 Includes bibliographical references (p. 209-227). Front Matter Pages i-xvii Introduction Pages 1-6 The Global Growth of Counterfeit Trade Pages 7-31 The Supply of Counterfeit Trade: The Problem Countries Pages 33-51 Modeling the Intellectual Property Rights Environment Pages 53-70 The Demand for Counterfeit Trade: Consumer Complicity Pages 71-83 The Use of Antipiracy Marketing Techniques to Educate the Consumer Pages 85-104 Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights Pages 105-124 Government and Industry Led Operations to Curb Counterfeit Trade Pages 125-140 The Special Case of China Pages 141-158 Internet Piracy: The Virtual Marketplace for Counterfeit Goods Pages 159-177 Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies Pages 179-195 The Future: Will the Piracy Paradox Persist? Pages 197-207 Back Matter Pages 209-227 About this book Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike. Law Private Law Property Law Intellectual Property Law Intellectual property. Intellectual property (International law) Zimmerman, Alan. 7 cbc orignew 2 epcn 20 y-gencatlg BK ddc ddc 0 45064 45064 0 0 ddc 0 0 AKCL AKCL 2026-09-01 0 346.048 CHA-P 69394 2026-09-01 04:47:17 2026-09-01 BK