Parthy Sarathy,V A.V. Blakrishna <br/><br/>
Key Accounts Management Concepts and Applications / 
Edited by V. Partha Sarathy and A.V. Balakrishna 
 - Hyderabad:  The Icfai University Press  2006 
 - p.176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> General management <br/>Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR-K