TY  - BOOK
AU  - Parthy Sarathy,V
AU  - A.V. Blakrishna
TI  - Key Accounts Management Concepts and Applications
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - The Icfai University Press
KW  - Management & public relations
KW  -  General management 
KW  - Of Marketing
ER  -