Brooks, Pamela <br/><br/>
Communication and Advertising / 
by Pamela Brooks 
 - New Delhi:  Infinity Books,  2005 
 - p.102 
<br/><br/><label>ISBN: </label>8179290980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> Advertising and public relations <br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BRO-C