Pillai, R.S.N Bhagavathi <br/><br/>
Modern Marketing:  Principles and Practices / 
by R.S. Pillai and Bagavathi  
 - New Delhi:   S. Chand and Company,  2008 
 - p.401 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> General management <br/>Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL-M