TY  - BOOK
AU  - Pillai, R.S.N
AU  - Bagavathi
TI  - Modern Marketing: Principles and Practices 
U1  - 658.8 
PY  - 2007///
CY  - New  Delhi
PB  - S.Chand  and Company
KW  - Management & public relations 
KW  - General management 
KW  - Of Marketing
ER  -