Gupta, Ruchi <br/><br/>
Advertising Principles and Practice / 
by Ruchi Gupta 
 - New Delhi:  S. Chand Publishing, 
 - p.402 
<br/><br/><label>ISBN: </label>812194001X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations <br/>Advertising and public relations<br/> Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / GUP-A