TY  - BOOK
AU  - Gupta, Ruchi
TI  - Advertising Principles and Practice
SN  - 812194001X
U1  - 659.1 
CY  - New Delhi
PB  - S. Chand Publishing
KW  - Management & public relationsâ
KW  - Advertising and public relations
KW  - âAdvertising
ER  -