Kotler, Philip Kevin Lane Keller <br/><br/>
Marketing Management / 
by Philip Kotler and Kevin Lane Keller 
 - 12th Ed. 
 - New Delhi:   Prentice Hall of India,  2005 
 - p.729 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> General management <br/>Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M.12