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  <titleInfo>
    <title>Marketing Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kevin Lane Keller</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher> Prentice Hall of India</publisher>
    <dateIssued>2005</dateIssued>
    <edition>12th Ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
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    <extent>p.729</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Philip Kotler and Kevin Lane Keller</note>
  <subject>
    <topic>Management &amp; public relations</topic>
  </subject>
  <subject>
    <topic> General management </topic>
  </subject>
  <subject>
    <topic>Of Marketing</topic>
  </subject>
  <classification authority="ddc">658.8 KOT-M.12</classification>
  <identifier type="isbn">8120327993</identifier>
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    <recordCreationDate encoding="marc">260925</recordCreationDate>
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