TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong 
TI  - Principles of Marketing
SN  - 8120328256
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  -  Prentice Hall of India
KW  - Management & public relations
KW  -  General management 
KW  - Of Marketing
ER  -