Pillai, R.S.N Bagavathi <br/><br/>
Modern Marketing: Principles and Practices / 
by R.S. Pillai and Bagavathi  
 - New Delhi:   S. Chand and Company,   2008 
 - p.401 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management & public relations <br/> General management  <br/> Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL-M