<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00645nam a22002417a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260925154220.0</controlfield>
  <controlfield tag="008">260925b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8121916976</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AKCL</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">PIL-M</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Pillai, R.S.N</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Bagavathi</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Modern Marketing: Principles and Practices /</subfield>
    <subfield code="c">by R.S. Pillai and Bagavathi </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a"> New Delhi: </subfield>
    <subfield code="b">S. Chand and Company, </subfield>
    <subfield code="c">2008</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">p.401</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a"> Management &amp; public relations </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">&#x2009;General management&#x2009; </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a"> Of Marketing</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">REF</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="n">0</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="n">0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">45241</subfield>
    <subfield code="d">45241</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">AKCL</subfield>
    <subfield code="b">AKCL</subfield>
    <subfield code="d">2026-09-25</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 PIL-M</subfield>
    <subfield code="p">58516</subfield>
    <subfield code="r">2026-09-25 15:42:42</subfield>
    <subfield code="w">2026-09-25</subfield>
    <subfield code="y">REF</subfield>
  </datafield>
</record>
