TY  - BOOK
AU  - Pillai, R.S.N
AU  - Bagavathi
TI  - Modern Marketing: Principles and Practices
SN  - 8121916976
U1  - 658.8 
PY  - 2008///
CY  -  New Delhi: 
PB  - S. Chand and Company, 
KW  -  Management & public relations
KW  -  General management 
KW  -  Of Marketing
ER  -