Radha, V P.T. Oommen N.S. Nair <br/><br/>
Marketing Management / 
by V. Radha , P.T. Oommen and N.S. Nair 
 - Chennai:  Prasanna Publishers,  2007 
 - p.326 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management and Auxiliary Services<br/>Management of Marketing <br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAD-M