TY  - BOOK
AU  - Radha, V
AU  - P.T. Oommen
AU  - N.S. Nair
TI  - Marketing Management
U1  - 658.8 
PY  - 2007///
CY  - Chennai
PB  - Prasanna Publishers
KW  -  Management and Auxiliary Services
KW  - Management of Marketing
KW  - Marketing Management
ER  -