Cravena, David W Gerald E. Hills Robert B. Woodruff <br/><br/>
Marketing Management / 
by David W. Cravena , Gerald E. Hills  
 - Delhi:  A.I.T.B.S Publishers,  2002 
 - p.714 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management and Auxiliary Services <br/>Management of Marketing <br/> Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA-M