TY  - BOOK
AU  - Cravena, David W
AU  - Gerald E. Hills
AU  - Robert B. Woodruff
TI  - Marketing Management
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - A.I.T.B.S Publishers
KW  -  Management and Auxiliary Services
KW  - Management of Marketing
KW  -  Marketing Management
ER  -