Kotler, Philip <br/><br/>
Marketing Management / 
by Philip Kotler  
 - New Delhi:  Pearson English,  2005 
 - p.700 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management and Auxiliary Services <br/> Management of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M11