Cateora,Philip R John L. Graham Prashant Salwan <br/><br/>
International Marketing / 
by Philip R. Cateora, , John L, Graham and Prashant Salwan 
 - 13th Ed. 
 - New Delhi:   Tata Mcgraw Hill Publishing,   2009 
 - p.889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> General management <br/>Of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAT-I.13