TY  - BOOK
AU  - Cateora,Philip R
AU  - John L. Graham
AU  - Prashant Salwan
TI  - International Marketing
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  -  Tata Mcgraw Hill Publishing, 
KW  - Management & public relations
KW  -  General management 
KW  - Of Marketing
ER  -