Ramaswamy, VS. S. Namakumari <br/><br/>
Marketing Maangement :  Global Perspective Indian Context / 
by V.s. Ramaswamy and S. Namakumari 
 - Delhi:  Macmillan Publishers,  2009 
 - p.872 
<br/><br/><label>ISBN: </label>0230637299 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management and Auxiliary Services <br/>Management of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM-M