TY  - BOOK
AU  - Ramaswamy, VS.
AU  - S. Namakumari
TI  - Marketing Maangement: Global Perspective Indian Context 
SN  - 0230637299
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Macmillan Publishers
KW  -  Management and Auxiliary Services
KW  - Management of Marketing
ER  -