TY - BOOK AU - Canzer, Brahm TI - E-Business and Commerce: Strategic Thinking and Practice SN - 8177225774 U1 - 658.872 PY - 2005/// CY - New Delhi PB - Houghton Mifflin Company KW - Management & public relations  KW - General management  KW - Of Marketing  KW - Marketing channels  KW - Telemarketing and direct marketing ER -