Omar, Ogenyi <br/><br/>
International Marketing / 
by Ogenyi Omar 
 - New York:  Palgrave Macmillan,  2009 
 - p.518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & public relations<br/> General management<br/> Of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.848  / OMA-I