000 00515nam a2200181Ia 4500
008 211211s9999||||xx |||||||||||||| ||und||
020 _a0-333-99437-X
040 _cAKCL
082 _a658.8
_bMCD-M
100 _aMartin Christopher
100 _aMcDonald, Malcolm
245 0 _aMarketing a complete guide
_c/ by Malcolm McDonald
260 _aNew York :
_bPalgrave Macmillan,
_c2003
300 _aXXV, 556 p.
650 _aManagement and Auxiliary Services
654 _aManagement of Marketing
942 _cBK
999 _c16659
_d16659